3 Hobbies to Make You
a Marketing Rockstar

As with any profession, marketing professionals are encouraged to seek new ways to enhance their skills and perfect their craft. Marketers often accomplish this by taking online courses or reading articles and books written by industry leaders to stay abreast of the latest trends.

In some instances, what a marketer does in their spare time can be just as beneficial as what they do when they are on the job.

Taking up different hobbies can have a crucial impact on a marketer’s abilities to succeed in the field, enhancing skills they don’t even realize are improving.

Let’s dive into some noteworthy hobbies for marketers to take up in their spare time.

Reading Fiction

Reading novels and other sources of fiction ignite parts of the brain that encourage creative thinking. Thinking creatively is a major skill that helps distinguish between a good marketer and a great one.  

When we read, our minds bring stories to life, allowing us to experience the narrative through the author’s lens. This capability helps expand our vocabularies, as authors may write in ways we haven’t read previously.

With this newfound vocabulary, our communication is immensely improved, allowing us to build better relationships and become better storytellers, two pillars at the foundation of stellar marketing.

Working Out

It’s no secret that exercise has a significant impact on our physical and mental health. Such benefits can even help marketers in their work.

The release of endorphins in the brain helps stabilize our mood, improve concentration, and reduce stress. Working with a clear mind helps marketers, or any professional, remain focused on tasks at hand.

Additionally, studies have shown that short periods of moderately intense aerobic exercise also boosts creativity. Our mind’s ability to think creatively significantly increases in the two hours following a workout.

So, if you notice that your best ideas come to you after a dance class or jog around your neighborhood, it’s no coincidence—that is your brain hard at work.

Journaling

There’s no right or wrong way to journal. As long as you put your thoughts down on paper, there are some great benefits you’ll be able to experience, especially as a marketer.

Aside from reducing stress and anxiety and improving writing skills, journaling is a great tool to help achieve goals. Every marketing campaign is executed with a goal in mind, whether it’s generating a certain number of leads or increasing website traffic. Mapping out these marketing goals on paper can help you stay on track, accountable, and intentional.

The Bottom Line

There are several ways to improve your marketing skills that don’t require formal classroom training or prevent you from enjoying your downtime. Taking up a hobby, especially reading, exercising, or journaling, can positively impact your marketing skills without you even noticing.

If you find yourself in a creative lull, reading or working out in your spare time is a great option to help get those creative juices flowing.

If you struggle to meet deadlines or accomplish goals, journaling may be the right choice for you.

Are you ready to take on a new hobby? Check out this quiz to see which one is right for you!

Email [email protected] to get started with your marketing strategy.